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"Look at the
Label Campaign"
Sergeant's® Pet Care Products "Look at the Label" Educational Campaign Urges Pet Owners to Carefully Follow Certain Directions on Flea and Tick Control Product Packages to Reduce Potential Risks to Dogs and Cats. Omaha, Nebraska · June 15, 2007 /PRNewswire/ — Sergeant's Pet Care Products, Inc., a leading provider of over-the-counter flea and tick control products for dogs and cats, is reminding pet owners of the need to follow specific label directions regarding the proper use of flea and tick control products and their potential associated risks through its national consumer educational campaign called "Look at the Label." "The misuse of flea and tick products is, unfortunately, fairly common and potentially harmful," says Joel Adamson, senior vice president at Sergeant's. "Taking the time to read a product label can mean the difference between the life, health and death of your pet." Sergeant's recommends pet owners look for the following information on product labels: Look for the dosage amount for the size and age of your pet. Products are specially formulated for pets based on weight. This information is nearly always on the front of the product package, making it easy reference for consumers as they shop. All flea and tick product labels indicate for which species the product is intended. Never use a flea and tick control product intended for dogs on a cat, and vice versa. Check the back label for active ingredients and warnings. By knowing the active ingredient, you can compare effectiveness and safety. Look for the manufacturer's contact information should you have questions or need help. Typically this information can be found at the bottom of the back label. And, as with medications for humans, carefully read and follow all label instructions. There are many brands of spot-on products for flea and tick control that are labeled for "use on dogs only," says Adamson. "While many products may have a good safety record when used on dogs, studies indicate that even small amounts of certain ingredients contained in dog products could be dangerous to a cat." "As with all products, adverse reactions can occur if it is not applied properly," says Adamson. "To the nation's 75 million dog owners, our message is simple: Look at the label." About Sergeant's Pet Care Products Sergeant's Pet Care Products, Inc., is based in Omaha, Neb. and is a leading supplier of pet supplies including flea and tick remedies, health and well-being products, natural and formulated treats, rawhide chews, toys and accessories. Sergeant's has been caring for pets since 1868, is America's oldest full-line pet supplies company and has one of the most trusted names in pet care. For more information, visit the Sergeant's web site at www.sergeants.com. Media Contact: |
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